Insights

Understanding the numbers

Plain-language explainers on how Philippine TV ratings measurement actually works, so the numbers elsewhere on this site mean something.

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3 min read

AGB Nielsen vs. Kantar: The Two Ratings Systems Behind Philippine TV Numbers, Explained

Why Philippine TV ratings often get reported as two different numbers for the same episode, what a "rating point" actually measures, and why the gap between providers isn't a bug.

2 min read

Reading a Trend Line: What Actually Moves a Program's Rating Week to Week

A single week's rating can move for reasons that have nothing to do with a show getting better or worse. Here's what to actually look for in a trend chart.

2 min read

A Short History of TV Audience Measurement in the Philippines

From early paper diaries to electronic peoplemeters — how Philippine broadcasters ended up with the two-provider ratings landscape that still shapes network rivalries today.

2 min read

How Simulcast Ratings Work (and How to Read a Combined Number Correctly)

Why some ratings entries cover two or three channels at once, why that's not the same as any one channel's own performance, and how to compare shows fairly when they don't simulcast the same way.

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